Online event from our friends at the Cicerone Certification Program. Check out the details on how to get your photo featured!
Tag #BeerCleanGlass in photos of beautifully poured beer across social media on the fourth Saturday of April—this year, it’s April 24. Cicerone will be sharing and reposting our favorite photos throughout the day.
Celebrate exemplary beer service on the fourth Saturday of April by oraising a pint of your favorite beer—in a properly cleaned glass, that is! Led by the Cicerone® Certification Program, Beer-Clean Glass Day raises awareness about appropriate service standards and lets you thank those bars, restaurants, and breweries who maintain them by visiting them or enjoying your favorite beer at home.
Why celebrate clean glassware? Because a beer-clean glass leads to beautifully presented beer. When a beer looks good, you begin to enjoy it even before the first sip. Glasses that aren’t beer clean result in beer that looks flat, lifeless, and unappetizing.
“To get a beautifully poured beer you have to have a beer clean glass,” said John Scholl, marketing manager for Cicerone. “Even though many establishments have suitable cleaning procedures and sanitized glassware, it doesn’t mean that it’s truly beer-clean glassware. Guests are rewarded when they visit a business that puts in extra effort to their beer program.”
Each year leading up to #BeerCleanGlass Day, Cicerone will share articles about proper pouring, cleaning, and infographics to educate drinkers about what to look for in beer clean glass.